Saturday, August 21, 2010

What To Look For In A High Quality Link

Link building is one of the central tenets of search engine optimization. Reputable SEO services will tell you that the more high quality links you have to your website, the more traffic it will see and the higher its profile will be with search engines.

Not all links are good, however. It’s important to recognise what constitutes a quality link, so it’s worth bearing the following tips in mind.

First, assess the relevancy of the site from which you are seeking a link. It should feature lots of well written content. It should clearly explain what the business is about, be relevant to your business and be respectable. It should already attract the kind of traffic that you are aiming for, increasing the chances of driving such traffic to your website.

Emphasis should also be placed on the quality of the website’s content. It should be well written, informative and updated regularly. This shows that they take their business seriously, and do not employ the services of black hat search engine optimization services.

If the website adheres to these points, it should get the attention of search engine web crawlers, which brings us to our third point. A link from a highly ranked website can be hugely advantageous, and will raise your profile with search engines.

Ethical link building is not something that will happen overnight. Creating appropriate, quality links can be challenging and time consuming, and it’s important not to be lured into unethical quick fixes like link farms, as this will only harm your search engine results in the long run.