Link Popularity and Writing
Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or e-zine that costs hundreds to advertise in and you have the feature article which didn't cost you a dime to produce. You can easily see which generates more profit in the long run.
Through the power of the written word you can be able to get free publicity for your business. Providing quality and profitable and sometimes inspiring information can help you to achieve that goal. Many top marketers have used writing to good effect.