The Link Shrink Is In: 3 Crazy Linking Assumptions 

 What Eric Ward Says

Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. So thank you to all the folks who love to make completely unsubstantiated claims about links and linking strategies.

• Anchor Text Will Cease To Be A Ranking Signal Altogether In 2013 
• Broken Link Building Is Not Efficient Links Will No Longer Be 
• The Most Important Ranking Signal In 2013. It’s All About Social.

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