Link Exchange Rules

Following Danny Sullivan's (a prominent editor of searchenginewatch.com) golden rules of link building...

get links from pages that are read by the audience you want.
buy links if visitors that come solely from the link will justify the cost.
link to sites because you want your visitors to know about them.

Following these basic rules will increase link popularity, and you won't be penalized for 'spamming.'


When exchanging links please read the following rules.

Place a reciprocal link on your site first. Link Exchange protocol indicates that the person initiating the link exchange must place a link first before asking for a link exchange. Instructions are given on the Link exchange form.

Please complete the Link exchange form and tell us where you have placed the link. It does not have to be the exact page, but gives our robot a head start.

Make sure that there is a clear route from your home page to the link exchange page on your site. If we can't get to your links page then the link exchange will be rejected.
Your site should have it's own domain name, link exchanges with free hosting sites such as Freeserve and Yahoo can not be accepted.

Your site must be on the same domain as your links page.


Please note we can not swap links with sites which break our Terms and conditions, Link Swap Partners such as adult sites are not allowed.

Do not hide your links in Java script or frames. Search engines can not follow and neither will our robot so your link will be rejected.

Only sites that provide reciprocal Links will be added to our link exchange programme. We monitor our Links Exchange partners and if our link is not found on your site the link exchange will be suspended.

This page is for sites that do not fit into our directory categories, or are outside the scope of our directory.

Do not submit your URL more than once. This could result in ALL your links being removed.

We will not accept link farms or links from sites with hundreds of links per page.
Link exchange may be refused due to other factors (too many to mention) that made a link exchange not possible.

Increase web site traffic

Increase web site traffic, gain brand-awareness and skyrocket revenues come naturally from a properly developed Internet Marketing Plan equipped with search engine optimization services reinforced by a Link Popularity campaign.

Simply put! Link Popularity provides re-enforcement and imperative assistance to search engine optimization services when looking for higher placement on many of the major search engines. In recent, the major search engines restructured their algorithms and methodologies to begin calculating the amount of links pointing to a web site's URL. It seems, that with more links the better the ‘rating', ‘importance' and ‘popularity' a URL will seem to have based on the search engines criteria.

A definitive and sure way to help sustain and or improve search rankings is Link Popularity. Beyond, helping your Website increase traffic through the development of referrals through linking, link popularity can help establish long-term standings and sustainable search ranking, improvement and submission acceptance. In addition, strategic placement of links on other sites can help ensure consistent amounts of targeted traffic.