Remember, your SEO agency can do a lot more than tweak your website for the most effective use of keywords. Social networking has become an important part of any search engine optimisation strategy and LinkedIn is one of the most popular business orientated social networking sites.
LinkedIn is a social networking site that's available in six languages, over two hundred countries and (as of April 2010) has more than 65 million members. LinkedIn members keep a list of invited 'connections' that can be used in a number of ways. In the main, your connections can generate second and third party contacts by sharing their connections with you. These mutual contacts can then be used to help promote business, find jobs and fill vacant positions.
Using LinkedIn, members can easily research a company they may be interested in working for or doing business with. They can then check through their existing contacts to see who might be able to provide an introduction. This is all very useful, but how, you may ask, does this help search engine optimisation agencies ply their craft? Well, the main advantage is links, as the name would suggest. The combination of links and anchor text you can add to your profile is the kind of information Google loves. External links (from your blog, for instance) to a carefully worded LiknedIn profile can really help enhance your rankings.
On the face of it, sites like LinkedIn have more to do with business relationships, and have great value for just that purpose. To a search engine optimisation agency however, they can be viewed as another essential part of a customer's SEO strategy and should be used to their full advantage.
LinkedIn is a social networking site that's available in six languages, over two hundred countries and (as of April 2010) has more than 65 million members. LinkedIn members keep a list of invited 'connections' that can be used in a number of ways. In the main, your connections can generate second and third party contacts by sharing their connections with you. These mutual contacts can then be used to help promote business, find jobs and fill vacant positions.
Using LinkedIn, members can easily research a company they may be interested in working for or doing business with. They can then check through their existing contacts to see who might be able to provide an introduction. This is all very useful, but how, you may ask, does this help search engine optimisation agencies ply their craft? Well, the main advantage is links, as the name would suggest. The combination of links and anchor text you can add to your profile is the kind of information Google loves. External links (from your blog, for instance) to a carefully worded LiknedIn profile can really help enhance your rankings.
On the face of it, sites like LinkedIn have more to do with business relationships, and have great value for just that purpose. To a search engine optimisation agency however, they can be viewed as another essential part of a customer's SEO strategy and should be used to their full advantage.
